The best candidates are not always active job seekers. Many strong healthcare professionals already have a job, yet they would consider a new opportunity if they noticed it in time.
That is why publishing a job ad is no longer enough on its own. If you want the widest possible pool of quality candidates, you have to make sure your ad reaches the right audience.
That is exactly what BOOST is for – additional promotion of already published job ads in healthcare and pharmacy.
Why does BOOST matter when hiring healthcare and pharmacy staff?
Competition for good healthcare staff is high and the candidate pool is limited. If your ad is only seen by the people actively job hunting that particular week, you are missing a large share of the best professionals – those who are content in their current role but would still consider the right opportunity.
What is BOOST promotion of a job ad?
BOOST is additional promotion of your already published job ad.
After you purchase BOOST, we contact you and agree which job ad or ads you want to promote further. We then prepare a promotion tailored to the target audience of your position and distribute it through our social channels, whose followers are current and future healthcare workers:
- the ZAPOSLENI V ZDRAVSTVU Facebook group, which brings together around 41,000 healthcare workers,
- the InfoZdravstvena profile on X,
- the Zdravstvena.info profile on Instagram.
The goal of BOOST promotion is simple: your job ad must be seen by as many relevant candidates as possible.
Why not promote the job ad yourself on Facebook?
You can do that too. But it is important to understand the difference.
When advertising on Facebook yourself, you set targeting criteria and show the ad to Facebook users. With BOOST, we place your ad in front of an already built, specialised community of healthcare workers.
That is the essential difference. You are not building an audience from scratch – you are reaching an audience that already exists.
We have been building our healthcare audience for 20 years. Over that time we developed content, communities and ways of communicating with healthcare workers. Part of the knowledge and promotion methods we developed is our internal know-how and remains our trade secret.
BOOST is therefore not just one more social media post. It is a combination of a specialised audience, 20 years of experience and promotion of your job ad.
BOOST is for employers who want more candidates
Imagine you are looking for:
- a registered nurse,
- a healthcare technician,
- a doctor,
- a medical specialist,
- a pharmacist,
- a physiotherapist,
- an occupational therapist,
- a laboratory worker,
- a radiology engineer,
- other healthcare professionals.
Your ideal candidate may already be employed and may not be looking for a new job at all right now. But if they see your job ad, they may start thinking about a change. If they never see it, that possibility does not exist.
This is why the passive candidate pool matters in hiring – people who were not actively looking, but whom your offer could interest. BOOST helps bring your job ad to that audience as well.
Either way, do your best as an employer to offer as much as you can. Curious what candidates are looking for? Read What the new generation of healthcare workers wants.
Greater visibility means more chances of quality applications
In hiring, it is not only about how many people see your ad. It matters who sees it. If you are looking for a healthcare worker, a specialised healthcare community is far more relevant to you than a random online audience.
BOOST is therefore for employers who want to:
- increase the visibility of a job ad,
- reach more healthcare workers,
- widen the pool of potential candidates,
- address passive job seekers as well,
- improve the chance of quality applications,
- give extra exposure to hard-to-fill positions.
Why does a wider candidate pool matter?
When looking for staff, the difference between 3 and 30 relevant applications can be enormous. A larger pool gives you a better choice. You can compare:
- experience,
- professional knowledge,
- education,
- specialisations,
- work history,
- candidate expectations,
- fit with your organisation’s culture.
The end goal is not simply more applications. The goal is more chances of finding the right person for your position.
BOOST for hard-to-fill positions
Some positions are considerably harder to fill than others. If you need staff with a particular specialisation, experience or a rare combination of skills, you cannot always rely on the organic reach of a job ad alone.
That is when additional promotion makes the most sense. The more specific your requirements, the more important it is that the ad reaches the relevant audience.
20 years of building a healthcare community
Our advantage lies in a specialised audience. For two decades we have been building a presence in healthcare and connecting healthcare workers through our channels.
Today we can offer employers something that cannot be created overnight: access to an already built community of healthcare workers.
BOOST is therefore not about your ad being “published once more”. It is about giving your job ad extra exposure to the people who matter to you.
What does it cost you if the right candidate never sees your ad?
Every employer should ask this question. What is the cost of:
- republishing the ad,
- extra work for the HR team,
- a long search for a candidate,
- a vacant position,
- covering for a missing employee,
- the lost time of managers and recruiters?
Compared with that, BOOST is a relatively small additional investment in promoting a job ad. It makes sense to see it as an investment in a larger and more relevant pool of potential candidates.
Why advertise on general job portals and pay expensive general recruitment agencies when you can use a portal specialised in healthcare and pharmacy?
Do not wait for the candidate to find you. Go to the candidate.
The best candidates are not always actively browsing job portals. Modern hiring therefore has to combine publishing with actively reaching candidates.
Your job ad is the first step. BOOST is the next one.
We promote your ad to our community of healthcare workers through Facebook, Instagram and X, and direct it towards the audience that is relevant to your job ad.
Want the widest possible pool of quality candidates?
Publish a job ad and BOOST it. Because you can only hire an excellent candidate if they first hear about your opportunity.
Check the experience of other employers
If you want to see how BOOST promotion has worked in practice, ask other employers who have already advertised with us. Take a look at the Featured employers section. The best proof is the experience of those who have already used our promotion.
Want BOOST for your job ad?
BOOST is additional promotion of your job ad for greater visibility among healthcare workers and more chances of finding top healthcare staff. You can order it yourself.
For any further questions about BOOST promotion, we are available at zaposlitve@zdravstvena.info.
