{"id":10119,"date":"2026-08-17T08:37:10","date_gmt":"2026-08-17T07:37:10","guid":{"rendered":"https:\/\/zaposlitev.tothemoon.si\/a-company-profile-that-tells-candidates-enough\/"},"modified":"2026-08-17T08:37:10","modified_gmt":"2026-08-17T07:37:10","slug":"a-company-profile-that-tells-candidates-enough","status":"publish","type":"post","link":"https:\/\/zdravstvena.info\/zaposlitev\/en\/a-company-profile-that-tells-candidates-enough\/","title":{"rendered":"How to build a company profile that tells candidates enough"},"content":{"rendered":"<p>When a candidate opens your job ad, they usually do one more thing: <strong>click on your company name<\/strong>. What they see there often decides whether they apply or not.<\/p>\n<p>An empty profile is a wasted opportunity. Here is what belongs in it and why.<\/p>\n<h2>Why the profile matters<\/h2>\n<p>In healthcare, candidates rarely choose on pay alone. They want to know <strong>where they are going<\/strong>: how large the team is, what the shifts look like, whether the institution is public or private, how far it is from home.<\/p>\n<p>The ad does not say this \u2014 it describes the position. The profile is the only place where you can present yourself.<\/p>\n<h2>What belongs in the profile<\/h2>\n<h3>Logo<\/h3>\n<p>The first thing a candidate sees in the job list. Upload it in your <strong>Company profile<\/strong>. Without it, your ad looks visually weaker than the others.<\/p>\n<h3>A short introduction<\/h3>\n<p>Two to four paragraphs. Say what the institution does, how many people it employs, what is characteristic about you. Avoid empty phrases \u2014 &#8220;we are a dynamic team&#8221; says nothing. Better: &#8220;There are 14 of us in the clinic, we work two shifts, no night work.&#8221;<\/p>\n<h3>Address<\/h3>\n<p>Enter the <strong>exact address<\/strong>. The portal draws a map from it automatically, and the candidate immediately sees how far it is from home. In healthcare, distance is often decisive.<\/p>\n<h3>Field of work<\/h3>\n<p>Choose the category that genuinely fits. Candidates filter by it when browsing employers.<\/p>\n<h3>Contact<\/h3>\n<p>An email address you <strong>actually monitor<\/strong>. All applications go straight there \u2014 the portal neither intercepts nor stores them.<\/p>\n<h2>What not to write<\/h2>\n<ul>\n<li><strong>Do not copy text from your website.<\/strong> There you address patients, here candidates. Two different audiences.<\/li>\n<li><strong>Do not promise what you will not deliver.<\/strong> Healthcare candidates talk to colleagues; a false picture comes back quickly.<\/li>\n<li><strong>Do not leave fields empty.<\/strong> An incomplete profile looks like you do not care.<\/li>\n<\/ul>\n<h2>Where to edit the profile<\/h2>\n<p>Once signed in, you will find it in your dashboard under <strong>Company profile<\/strong>. Changes appear immediately, including on ads already published.<\/p>\n<p>The full publishing path is described in the <a href=\"https:\/\/zdravstvena.info\/zaposlitev\/en\/employer-guide\/\">Employer guide<\/a>.<\/p>\n<h2>A small test<\/h2>\n<p>Open your profile in a browser as if you were a candidate. If in thirty seconds you cannot tell <strong>what the institution does, where it is and who works there<\/strong>, the profile is not finished.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Candidates click your company name. What they see there often decides whether they apply.<\/p>\n","protected":false},"author":1,"featured_media":10459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1060,1001,896,454],"class_list":["post-10119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-company-profile","tag-employer-branding-en","tag-employers","tag-healthcare-recruitment"],"_links":{"self":[{"href":"https:\/\/zdravstvena.info\/zaposlitev\/wp-json\/wp\/v2\/posts\/10119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zdravstvena.info\/zaposlitev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zdravstvena.info\/zaposlitev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zdravstvena.info\/zaposlitev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zdravstvena.info\/zaposlitev\/wp-json\/wp\/v2\/comments?post=10119"}],"version-history":[{"count":0,"href":"https:\/\/zdravstvena.info\/zaposlitev\/wp-json\/wp\/v2\/posts\/10119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zdravstvena.info\/zaposlitev\/wp-json\/wp\/v2\/media\/10459"}],"wp:attachment":[{"href":"https:\/\/zdravstvena.info\/zaposlitev\/wp-json\/wp\/v2\/media?parent=10119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zdravstvena.info\/zaposlitev\/wp-json\/wp\/v2\/categories?post=10119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zdravstvena.info\/zaposlitev\/wp-json\/wp\/v2\/tags?post=10119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}